Pay per Click advertising is the fastest way to drive traffic to your website. Buy purchasing adspace around search results many searchers look towards Pay Per CLick as the No Bull stop as very often only businesses who are ready to fulfill purchase ad space. When properly managed Pay Per Click advertising campaigns are a rewarding marketing endeavor. Often paired with targeted landing pages and used for both sales and branding, Pay Per Click requires a dedicated manager watching for optimization opportunities and closely studying each click through rate and conversion percentage. By researching the most profitable keywords and fully optimizing the ad copy through a detailed testing procedure, I recreate the steps to a successful Pay Per Click campaign.